LED screens line both 8th Avenue and 57th street, utilizing moving graphics and video at a large scale. The corner houses "Brand Central", where social content from every brand moves upward in a scrolling fashion.
The interactive experience begins on the street, and continues through mobile. Scanning the HearstLive logo takes the user to our mobile site, where stories are expanded and the origin link is provided. This allows a fluid path between experiences and opens the opportunity for users to explore the individual brand's site.
Animated backgrounds and bright content keep the wall dynamic and eye-catching. For national events such as the election, the HearstLive LEDs will display lively and easy-to-digest content for passersby.